Designed by two best friends, Ashley Rollins & Demi Augustine, there is a new kid in town. Introducing Minneapolis’ first ever Stairmaster x Strength workout facility: FLIGHT. After working closely with the two on their other fitness ventures including KLASS MPLS and Rise Collective, Ashley and Demi came to Peel looking to expand their fitness companies. Peel took to designing the Branding & Identity of Flight in addition to creating a functional website, providing photographic content, establishing a cohesive social strategy, and painting a mural within the space. For all deliverables, unity and cohesive was a must, especially with this being the first introduction in a new market. When we say, we enjoy doing it all, this is what we mean.